We believe the only way to conduct Tourism in Zanzibar is Sustainable Tourism.
Tourism should contribute to sustainable development, it must respect the fragile balances that characterize many tourist destinations, in particular small islands and environmentally sensitive areas. Tourism must consider its effects on the cultural heritage and traditional elements, activities and dynamics of each local community. It must contribute to the conservation, protection and appreciation of the natural and cultural heritage and all options for tourism development must serve effectively to improve the quality of life of all people and must influence the so-cio-cultural enrichment of each destination.